What is that One Water logo all about?

one-water-logo-postLogos are powerful ways to make a first impression. And they’re great for visually representing what we stand for.

The water district is particularly proud of our logo for the effort to improve water resources management. At first glance, it bears a close resemblance to a flower. But let us tell you a little bit more about what all those “petals” represent. You’ll soon see it’s more than just a pretty picture.

Developed by Project Manager Brian Mendenhall and district Graphic Designer Joy Lim, the logo illustrates that One Water is all about managing many types of water, whether directly or in coordination with other planning efforts.

In the center is the large water drop, symbolizing our foundation. Each petal is actually a water drop of its own, representing the different forms of water the district is concerned with, including groundwater, stormwater, floodwater, recycled water, raw water, imported water, water for habitat and water for the baylands. As in the real world, all are connected to each other.

Our logo is a vital way communicating what our mission is all about. We look forward to sharing all of that with you as we move ahead! Stay tuned.